Nothing like a little sunshine to wilt the "narrative". Chiquita will probably discover this issue raised for years whenever they make a statement now that the blogosphere has gripped it.
The wonders of post progressivism is the self serving "narative" of any group can be rapidly subjected to fact checking and the reply crowdsourced beyond the ability of a PR department to deal with. People who buy into the "narrative" will also be subjected to a high degree of cognative dissonence as they try to respond to a wide range of contrary facts, figures, persnal anecdotes and other contrary information (although the common responses always seem to be ad hominem attacks on the person(s) presenting the news, asserting their version is the truth without presenting any supporting facts or figures, attempting to redirect the argument to something else or simply dropping the subject rather than facing the contrary evidence).
Chiquita attempted to curry favour with environmentalists and climate alarmists, got caught doing so and are now backpedaling in an effort to prevent a PR disaster. Given the speed Chiquita reacted, the mere threat of a blogosphere inspired boycot focused the minds of executives very quickly.
